SHO+CO is renowned for our ability to conceptualize and implement creative and original initiatives on behalf of our clients. These event initiatives enhance and broaden the profile of a brand globally. We are one of the leading agencies in securing talent for global events, maximizing PR value of celebrity attendance, and negotiating all services of talent therein. We handle all celebrity attendance top to bottom, from red carpet/talent arrivals to on-site talent PR photo opportunities, press requirements and interviews.